We discussed web design in a greater detail before. I talked about mistakes you should avoid in web design and about free tools for free design. We figured out that you have to be patient and a bit of perfectionist to create a great web design and a great website. I wrote an entire article about most common mistakes in web designs, now it is time to discuss topic how to improve your web design.
So, you have come to a point where your website is already established, but you feel that something is still lacking. Are you looking for ways how to ramp up your website? Are you looking for ways how to increase traffic and attract more and more customers? Here is your solution.
1. Fix browser specific problems. You should always take a test run of your site to see what is working and what is not working. We are able to check how our Facebook profiles look from different perspective. Furthermore, you should check if you website works in different browsers. Always check how does it look like In Mozilla Firefox, Google Chrome, Explorer and so on. This way you can easily fix any problem for get-go. Always do a test run before you upload anything, you do not want to embarrass yourself in front of your customers.
2. Make it Mobile Friendly. I mentioned this several times and I cannot emphasize it enough. If we take a look at SEO search we will see that mobile friendly apps rank higher than non-mobile friendly ones. So, you can see that this is important from several points of view. (SEO stands for search engine optimization. If you are new to SEO, you would probably like to know what does this mean? SEO is most importantly a marketing strategy. SEO is about making your site online friendly. It means that you want to work toward more visibility on Google.)
3. Set up your goals.
4. Get Rid of Social Media. This is quite a contradictory statement that I am making, however, if you want to focus and gather your audience. You should not rely on your website, social media and so on. You should only focus on your website and polish it to perfection. Furthermore, you do not want that your target audience will get confused where they should follow you. Focus only on your website.
5. Review Your Web Design regularly. I discussed how to do so in one of my articles (15 free web design). You should always keeo an eye on the most recent trends and you can follow them if you want. You do not want for your website look like a website for 2000s. You want a fresh and modern approach to it.
Improving means that you are getting better and better in your area of expertise. You are becoming an expert. You have to take your time and find out what works best for you. Soon you will see that web designer is truly a gamechanger. You should follow the trend of web design and you should also take care of your content. Keep your content updated frequently and check is the information still holds true.
Facts are always changing in this area, so you have to be extra careful about what are you posting. Post relevant information and update regularly. The bottom line is that you should create simple, yet effective website. It your website is simple, it will attract many readers. They will get the information they need. Do not get carried away with this fancy design. Take a look at the websites that you like and try to do similar thing, but improve it.
I am not saying that you should plagiarize the site of someone, but you can certainly find inspiration while looking at different sites. Think in terms that less is more. Your site can look beautiful and profession without flashy sliders and so on. Remember that the heart of your website is content. If you do not provide interesting content for your readers, they will soon see your website as empty.
You do not want this. Keep the focus on content and do not get carried away with all those flashy and fancy tools that are out there. Just keep in mind that less is more. If you are a marketer and creating websites is not your business, you can easily hire somebody who knows how to create a website that will attract the customers. Nice website means more and more customers.
You see that online marketing is quite demanding business and you see that you have to be extra careful about every little detail. If you have no idea what is there to improve on your website, you can always ask your customers. They will tell you what they do not like and you will be able to improve it in a moment. This is a great way to communicate with your customers. You can see that area in the field of online marketing are intertwined. Everything is connected.
Sometimes we believe that we should engage everything and everyone at once. Only then we figure that less is more. I would recommend you that you start with establishing the website and only then you expand on other area. Everything at once can get quite overwhelming for you and your company.