Today we are going to talk about Instagram and social media. The question in which we are interested today is – When is the best time to post on Instagram?
Do you have an Instagram account and you posted something and then you realized that nobody liked your post? Well, it was probably a dead time on Instagram. This means that you have probably posted when your followers were not active. You should know by now, who your followers are and post according to whether they are active or not. Today we are asking ourselves this question.
Instagram is a mobile and desktop application for uploading pictures, video and stories, but it is used more as a mobile app. It has millions and millions of users. You have to create and account and then you can start posting. You can also connect your account to your Facebook. Instagram is constantly adding new options and new tools, so nowadays you can message other people or you can share what you are doing at the moment. The story option is similar to the Snapchat one. You can then check who saw your story and who did not. You can add locations or filters over your photos or you can tag other people in your photos. Instagram is truly an amazing app. Selfie became so popular just because of Instagram. And I believe that you are also familiar with the word hashtag. You can add hashtags under your picture and if you click on it, you will be shown every picture with the same hashtags as yours is. Instagram is massively popular due to famous people that are using it. As any social media, Instagram can be a platform for advertising.
You can add a photo add, which will lead your followers to your site. You can also upload 60 seconds long videos. Remember that with Instagram, everything is visual. Do not post longer paragraphs of text. Nobody wants to read this. Recently, Instagram added Carousel option. This means that you can swipe across your screen and see several pictures. You can create visual campaigns on the Instagram. Recently happened that one user shared the leaked Episode of Game of Thrones on his live feed on Instagram. He was streaming for more than an hour. You can advertise with the help of stories and life feed. Here some of the options how can you advertise on Instagram.
Now let’s continue with today’s question. When it is the best time to post on Instagram? According to the polls – the best time to post on Instagram is in the evening; between 7 and 9 pm. However, this can be a bit tricky. You may have followers that are from different time zone than you are. Firstly, you should figure out who your target audience is. If your followers are mainly people from your time zone, you have almost no problem. I would advise you to post off the work hours. Many people are no allowed their phones at work, so they will not check your Instagram feed. You should be careful about what to post on weekends and what to post on weekdays. Save more important posts for weekends, because people have more time.
Nevertheless, you should be careful if there is a huge event planned for a weekend. People will not check their phones so regularly if they are at the concert. They will most likely just post on their story. Avoid the lunchtime, because it is not very polite to eat with your phone in your hand. Furthermore, it is on you to decide when to post. I would recommend you that you do a test phase. Post on different days at different times and figure out when your audience is the most active.
Determine your top time zones and post according to their time. The feedback will be greater and the audience will be more active. You can use certain tools to help you with that. For example; the Instagram native analytics tool. Here you can find: 5 Free Instagram Analytics Tools for Marketers. This will help you too determine your target audience, where it is from, what is their language, age and gender. Last but not least, the most important thing – when they are active on Instagram.
Keep a track of when your followers are active. This may be a bit more difficult with Instagram as it does not show you the exact time, when someone is online. You can play safe and upload your posts in the morning. People just cannot help themselves to check their phones just after they wake up. You should stick to after work and after school hours. Here it is also important that you know who your audience is. When you will figure this out and you will gain more followers who are interested in your account and your company, you will see that followers will start to anticipate your new posts.
The most important advice about posting on Instagram is that you keep on cheeking who your followers are and you know their demographics. You have to appeal to them and offer products that they will like. Advertising on social media is great, because the immediate feedback is provided immediately. Instagram is much more than just a social media. With its help you can build and amazing advertising platform, just focus on the time when to post.
How to Get More Followers on Instagram? That is another story. Find out more here. (How to Get More Followers on Instagram?)