As I have established before, Google+ is a social platform like Facebook or Instagram. However, it does not have so many users as bigger social platform have. So, let’s consider this for a moment. Google+ was founded in 2011 and redesigned in 2015. This may be the reason why it has fewer users that Facebook or Instagram. What exactly does Google+ offers you? Google+ is designed that anyone can upload high quality pictures and videos. This is one advantage. It has even more functions like Hangouts.
So, who can use Google+? Every user is able to use Google+. You will see that Google+ is not so different from other social platforms. You can easily engage with other users and discuss several topics. You just do not add people, but you connect with others in terms of what topics interest you. We often forget about the good side of Google+. Now, let’s take a look why Google+ is useful?
- An extension to Gmail. We almost know no other mail than Gmail. Forget about other mails, like Hotmail. If you also have a Google+ account, you can connect seamlessly with other users of Gmail. This is a true opportunity for you and your business. You come across as more professional and your customers or potential partners see who is behind the email address. This way you will also gain new customers or potential partners. Everybody who receives your mail will be able to check what are your interest and intentions.
- Social media. Google+ is often viewed as social media. I list it as social media, however, its creators emphasized several times that Google+ is not social media and the strategy that you use on social media is not the right one for Google+. The best way you can use your Google+ account is to seek for customers and establish new contacts.
- Immediate ranking in the searches. As soon as you write and publish your post on Google+, it will be shown in the search results. What better can you wish for? Google ranks their own social network higher than any other.
- Google sees everything. You will just feel better that you are using a platform that has given us Google. You just cannot ignore Google+. Maybe your audience is hiding just right there. You just have to check it out. Do not underestimate Google+. We have to establish a new era of using Google+. 1.5 billion pictures are updated every week on Google+ and you think that this platform is not important for the digital marketing.
Google+ may be overlooked in the sea of competitors. People just do not think about it that often. I think we should. Google+ went through many redesigns to work better and to appeal to the customers. Google+ is not like Facebook or Instagram, where you can post pictures of your lunch or breakfast.
It is aimed more toward professionals. I cannot emphasize enough that Google+ can truly be an effective tool in the area of online marketing. As I stated once before, I will state the same thing again. Every start is difficult, however you will soon realize that Google+ is and can be very useful social platform for online marketing. You have to remember that it is important that you do not neglect your profile and that you do not forget about your customers.
Make sure that you seek out your customers, so do not just sit and wait that they seek you out. You can engage with your customers through their business page. Do not let them wait, contact them first. Furthermore, you should be careful that you do not come across as a spammer. Remember, once a spammer, always a spammer. If you feel like that you are too annoying or pushy to your customers, you most probably are. You should keep in mind that you should not only rely on Google+ for marketing.
Google+ has many users, but it still is not a powerhouse like Facebook or Instagram. You should be active on more than one social media. Google+ can be an effective tool in the field of online marketing, but you should not rely on it only. Try to incorporate other social profiles into your Google+ account.
I hope that in the near future, Google+ will not get overlooked and that people will start to appreciate it for what it is. We are so obsessed with Facebook, Instagram and Snapchat that we do not even pay attention to other social platforms out there. Soon we will realize that we missed a great opportunity and that our target audience was right there.
Google+ focuses more at the professional side of social media. Furthermore, Google+ account will bring you only benefits. There is no payment involved whatsoever. I hope that my posts about Google+ inspired you to dive in and take a look at Google+ and that you start using it. You can report back to me if your sales are improving with the help of Google+.
Google is like God of internet and I believe that everything that this company produces is great. I also believe that they will try upgrading Google+ and improving it. If they do, I will definitely write another post about it. But this is a topic for another day. Stay well, my dear readers and create an account on Google+.