Before I start with my list of the top e-mail topics, we should take a look into what e-mail marketing is. Whether it is social medias, adds or e-mail marketing, you have a lot of opportunities for success. E-mail marketing is a modern way of selling through the internet or more specifically via e-mail. Regular news that we receive on our e-mail usually and most often, get our attention. If the companies advertise their products via e-mail the possibility that this product will get sold, is enormous.
Why it is like that? If you receive an e-mail with advertisements regularly, soon you will look what they has to offer. So, you click on it. It is also a remainder for the buyer that your company exists and that that have a special offer 20% off. If you want to start with e-mail marketing, you just need a huge target audience and their e-mail addresses. But, what is the most important is how to get their attention, so that they will click on the e-mail and read your offer. You have to get their attention with the topic of the e-mail. So, let’s take a look at ten most attention grabbing e-mail topics.
- Be creative.
Do not include long words, because nobody wants to read this and also please, do not include words like HUGE, AMAZING and the phrase ONCE IN A LIFETIME OPPORTUNITY. You should grab your readers’ attention with something quick and simple. – a catchphrase.
Channel your inner comedian. Be funny. Use puns or play on words. Stay away from jokes that could insult someone. Tell an anecdote or a funny story, but keep it short. Nobody wants to read your essays.
- Tips and tricks
Who does not want to know about the simple life hacks. Well, we all do and we all love reading them. The tips and tricks should be clever.
What is more interesting than tips and tricks is the DYI or do it yourself. Engage your audience. Show them what they can make by themselves. Lead them to your website.
We are always attracted to e-mails that offer us some kind of discount. They grab our attention immediately, especially if our favourite site is offering the discount. You can also offer a discount as a reward for buying or clicking on the link or visiting your website.
Promote your products in the best light possible. Show the customers what your offer is. Send the e-mails regularly, so the customers or readers will not forget about your products and website.
Tell your customers what is your purpose. Tell them in the subject of the e-mail, so they will know what are they getting and if you grabbed their attention, well… They are going probably buy something from you.
Include polls and questionnaires. You will get your readers’ attention immediately. If the poll is about your product, you will also see what is good and what you have to improve with your site or your products.
- Answer FAQs
Stay in tune with your readers and show them that you are kind and welcoming. Work on your relationship with your customers. Answer the most frequently asked question and also answer their requests. You should come across as open and inviting.
- Use statistics.
Sometimes numbers convince us into buying something. We feel included in the larger picture if we read about the same problem that we have. Let the readers know that 90% of women are using that exact lipstick that you are using. Or that 35% do not know what to buy their mother for the Mother’s Day. It feels better if someone has the same problem as we do.
- Case studies.
If you include a video with your customer speaking about a product, it will bring you extra points. It is even better if you include a customer’s experience. People love to read about the products and the results. The customers want to see how many people ae actually using your products, so let them know – provide them with statistics.
Here are my ten tips how to grab your readers’ attention. E-mail marketing is not hard, you just have to find your own way and style. Be creative and do not follow set rules. Make your own rules, because creativity attracts people. Have clever ideas. Design your own path. Remember that the most important thing is to stay true to yourself and your products. Do not mislead people with the topics of your e-mails. Promote your products on forums, so that the gain wider audience and more customers. The more e-mails you send the better it is. I hope that you will be successful!